Dominos website down uk7/24/2023 At some point, however, the company will need to consider search ads, particularly if comScore’s prediction that 50 percent of all searches will be done by voice by 2020 comes true. “We’re building for the future, and we need to leverage this … in the hope that over time, more people use the technology.”ĭomino’s immediate focus is on growing direct sales from voice-controlled devices with options such as letting customers pick different toppings and locating their nearest store. Dominos is using Microsoft Azure as its cloud platform of choice and Poskus pointed to its cloud policy feature as a way of further improving security automation. “The reality is right now there aren’t millions of people who are doing that ,” said Dutch, speaking on Sept. It worked so well for Amazon that it patented its 1-Click process in 1999 and fought hard to prevent others from copying the process until the patent expired earlier this month. While voice, and more broadly, Easy Orders aren’t a quick fix to the decline, they simplify the ordering process, making it easier to get people to buy. The pizza maker has opted to sell direct to customers rather than through online delivery companies like UberEats and Deliveroo, which could leave it exposed should its online sales dwindle and those companies continue to grow.ĭomino’s same-store sales in the 26 weeks ended June 25 declined 13 percent from the previous year. Voice could be key to Domino’s growing the Amazon-style model, given it is looking for the next big sales channel after desktop and mobile. The pizza chain sees Easy Orders as a way to apply Amazon’s one-click shopping model to pizza ordering and aggressively promoted its Alexa skill in the summer to get people to buy and track their orders this way.ĭomino’s doesn’t break out voice or Easy Order sales as a percentage of its online earnings, but Dutch said the initial orders on Alexa proved it “backed the right horse.” To use it, customers must create a Easy Order account, which lets them save their favorite order and submit it through platforms including Domino’s website and app, Facebook Messenger and Google Home. Domino’s introduced Easy Orders in 2013 and debuted the feature on Alexa at the end of July.
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